The 33rd Marketing Agencies Association Worldwide MAA GLOBES, recognising the very
Best of the Best in Marketing Communications, is now complete:

Download this year's Winners here!

Congratulations to all this year's Winners!


Covid-19 is creating a huge residual effect on marketing right across the globe, and like all businesses, MAA Worldwide have had to adapt to the ever changing and unpredictable conditions we find ourselves in.

We’ve added a new Covid-19 Entry Category, allowing Agencies to showcase any campaign that address the pandemic, whether Governmental, brand, cause-related or service. This new category will undoubtedly illustrate the outstanding creativity that shows just how adaptable, intuitive and inspirational Agencies can be.

We wish to take this opportunity to thank our Award Programme Partners across the world for their continued support in ensuring the MAA GLOBES remains the only Marketing Communications global programme that truly recognises the very Best of the Best in our marketing industry.

Our best wishes to our 35th MAA GLOBES participants


Simon Mahoney.
President. MAA Worldwide

Mike Da Silva.
COO. MAA Worldwide
Director. MAA GLOBES


ENTRY CLOSING DATE: 10 JANUARY 2022
WINNERS ANNOUNCED: 28 FEBRUARY 2022


34th GLOBES. Best Campaign
in the World Red GLOBE

BBD Perfect Storm London, teamed with a with a microphotographer, to examine No.3 Gin under the microscope, after a crystallisation process, magnifying it 40 times, to reveal a remarkable kaleidoscopic world of micro landscapes that looked like abstract art.

This innovative and experimental photographic process became the inspiration for an integrated marketing campaign that truly cut through Gin marketing clutter, across all marketing channels, achieving maximum awareness and record sales.



Since 1986, the MAA GLOBES has been and still remains, the elite results-driven global Award Programme which continues to recognise the very Best of the Best Marketing communications campaigns, from all over the world.
"Since 2015, WARC has showcased MAA Worldwide GLOBES winners within its global database of 'marketing that works'. Results-focussed GLOBES winning campaigns are featured alongside case studies from the world's other leading global-effectiveness Award Programmes, providing WARC members with inspiration and insights into the world’s most effective marketing communications campaigns". Warc London.



MAA Worldwide have a partnership with WARC, the global authority on marketing effectiveness and part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy.

For over 30 years, WARC has been powering the marketing segment by providing rigorous unbiased evidence, expertise and guidance to make marketers more effective.

MAA GLOBES Gold, Silver and Bronze winners will be invited to have their campaigns published on WARC.com.

PAST BEST CAMPAIGN IN THE WORLD RED GLOBE WINNERS.

2018 Best Campaign in the World Red GLOBE

A black spot is a symptom of Macular Degeneration which could be exacerbated by constant use of mobile phones in Taiwan.
To let the public experience MD themselves, X-Line.(Dentsu Group), Taipei, executed a series of ‘eye catching’ events, wherein black spots suddenly started to block out web site content, on smart phone screens and even in outdoor billboards.

2017

A campaign by The Brand Brewery India which focused on a pinch of salt, inspired the world’s first rehydration popsicle, quenched the thirst of pilgrims at one of the world’s largest religious festivals and helped increase market share of Tata Salt by 43%.

2016

To demonstrate that the new Audi A3 could fit the tight parking spaces in urban Japanese homes, Dentsu Japan actually delivered ‘virtual Audi A3’s’ in homeowner letterboxes, so they could check for themselves.

2015

Traffik Australia, created the ‘Samsung SlideLiner’, a world-first idea that existed somewhere in between sofa, rollercoaster and digital activation. The ultimate spectator view, right at a sporting event. The campaign grew Samsung’s UHDTV market share by 7.5% at a time when the category declining in sales.

34TH GLOBES GOLD GLOBE WINNERS
Best Integrated Marketing Campaign.
The Art of Perfection, for No.3 Gin
BBD Perfect Storm. United Kingdom
Best Social Media or Word of Mouth Campaign.
Barriers to Employability, for UNICEF
Havas Riverorchid. Cambodia
Best Marketing Discipline Campaign.
The Beginning of Togetherness, Hindustan Unilever
Geometry Encompass. India
Best Product Launch or Re-Launch Campaign.
Coca-Cola Vanilla Relaunch, for Coca-Cola Russia
Ark Connect. Russia
Best Digital Campaign.
The Opening, for Whirlpool Brazil
BFerraz. Brazil
Best Brand Trial or Sales Generation Campaign.
Let’s beER more local, for Heineken Russia
Great Advertising Group Russia
Best Innovative Idea or Concept.
Finish Kitchen, for Reckitt Benckiser Brazil
Sherpa42. Brazil
Best Use of Public Relations.
Osram. Save the Ocean, for Osram Lighting
Ignite Mudra. India
Best Brand Building and/or Awareness Campaign.
Hendrick’s Gin ‘Portals to the Peculiar’, for Hendrick’s Gin
Space. United Kingdom
Best Cause, Charity Marketing or Public Sector Campaign.
Project 911, for RCG
Room485 & RedMe. Russia
Best Business to Business or Trade Marketing Campaign.
ProChamps Program, for Nippon Paints India
BI WORLDWIDE. India
Best Small Budget Campaign.
Heineken Black Bottle, for Heineken Brazil
Sherpa42. Brazil
Best Event or Experiential Marketing Campaign.
Sound Free Concert, for Japan Philharmonic Orchestra
TBWA\Hakuhodo. Japan
Best Use of Media.
#HumRahi Campaign, for EFU Life Assurance Pakistan
Brainchild (Mediavest Pakistan)
Best Brand Loyalty Campaign.
ARRRT Academy, for PepsiCo Russia
SEVEN. Russia
Best Entertainment Campaign.
e-MYPADANG. Malaysia’s First e-Sports grooming
Programme, for Beiersdorf Malaysia
FCB Group Malaysia
Best Mobile Marketing Campaign.
Time:sharing, for Genesis and Yandex.Drive
DPG. Russia
Best Sponsorship Campaign.
Coca-Cola Football Screen, for Coca-Cola Russia
Ark Connect. Russia
 

WHO CAN ENTER.

Agencies and Companies working with these Marketing Communication disciplines: Advertising, Promotion, Media, Activation, Mobile, Experiential, Integration, Social Media, Word of Mouth, Interactive, Digital, DM, Public Relations, Shopper Marketing, Entertainment, Events, Experiential, Field Services and Media, in all Countries throughout the World.

ENTRY FEE. US$250 PER ENTRY.

CAMPAIGN DATES.

Entries submitted must have been operational between
23 December 2019 and 10 January, 2022. Entries can be entered in more than one Category but the content must to be tailored to meet the entry criteria for each Category.

LODGEMENT.

Entries must be lodged and paid for on www.maawglobes.com Payment can also be made via Bank Transfer or Visa/MasterCard by requesting an Invoice from the Secretariat. All payments must be made by close of business on 10 January, 2022.

WRITTEN ENTRY SPECIFICATION.

To ensure all Entrants are on the same ‘level playing field’, and to assist Judges, the number of pages required for the written section (Campaign Summary) of each entry, must not exceed 4 A4 pages.

WINNERS.

Winners of the 2021 MAA GLOBES will be announced 28 February, 2022 on maawglobes.com All entrants will be advised of the final announcement date.

CONDITIONS OF ENTRY.

MAA Worldwide is not responsible for any possible breach by an entrant of any advertising, marketing code of practice, or legislation in any pertinent country. Entrants will be responsible for any claim which may arise.
All Entries will become the property of MAA Worldwide who reserve the right to publish entries, in total or part, or to generate any publicity, excluding any elements which have been formally requested by entrants, upon uploading of any entry, to be confidential.

All Entries will become the property of MAA Worldwide who reserve the right to publish entries, in total or part, or to generate any publicity, excluding any elements which have been formally requested by entrants, upon uploading of any entry, to be confidential.

TROPHY ADMINISTRATION.

Winners will need to cover the costs of distribution of their GLOBES awards, including any local clearance costs in their Countries.

HOW ENTRIES WILL BE JUDGED.

Each entry will be judged 4 times, by 4 different Judges of the GLOBES International Judging Panel. The 3 highest scoring entries in each of the 18 entry Categories, will each win Gold, Silver & Bronze GLOBES.
The Campaign, which reflects the best work carried out globally during the past 12 months will be awarded the Red GLOBE as the Best of the Best in the World, selected by our Grand Jury.
Orders of Excellence Certificates Certificates will be awarded to those Entries whose final scores settle just below the Bronze recognition level, but are deemed worthy of acknowledgement.

WINNERS ANOUNCEMENT. 28 February, 2022

2021 MAA GLOBES ENTRY CATEGORES.

1. BEST INTEGRATED MARKETING CAMPAIGN.

Awarded to a campaign which integrates a minimum of at least three of the following marketing disciplines such as: game of chance, game of skill, loyalty, digital, internet, experiential, event, public relations, product sampling, sponsorship, tie-ins, product licencing, mobile, social marketing, word of mouth, etc to effectively market a product or service.

2. BEST MARKETING DISCIPLINE CAMPAIGN.

Awarded to the campaign which best utilises any of the following Marketing Disciplines: Movies, Music, Sport, Kids, Seniors, Games, Lifestyle, Teens, Licencing or Content Marketing (Branded Content/Product Placement), Crowdsourcing & Block Chain, to market a product or service. Industry Bodies & Associations are welcomed to enter.

3. BEST DIGITAL CAMPAIGN.

Awarded to the campaign which features any digital marketing technique including: web centred activities, eMail marketing, app development & marketing, geo-location activities QR Codes, AR, gaming, etc to market a product or service via any device linked to the internet.

4. BEST INNOVATIVE IDEA OR CONCEPT.

Awarded to the campaign which features a unique marketing idea. An idea which ‘challenged the norm’,’ took the risk’ or something just ‘out of the box’. Executions can encompass the whole marketing sphere: advertising, activation, social media, technology, digital, gaming, film production.

5. BEST BRAND BUILDING AND/OR AWARENESS CAMPAIGN.

Awarded to the campaign which best enhances a brand’s awareness, image or equity, to its target customer base.

6. BEST BUSINESS TO BUSINESS OR TRADE MARKETING CAMPAIGN.

Awarded to the campaign which best ultilises Trade Marketing disciplines to address any of the following Trade Marketing activities: sales force, trade or employee incentive or recognition programmes; Business to Business (B2B) campaigns (marketing a product or service to a brand’s business customers); Shopper Marketing activities; Key Account activities; Channel/Retailer-Specific activities, or any other sales generating or sales performance executions, in any industry sector.

7. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN.

Awarded to the campaign which best delivers a brand experience to target audiences, via the execution of any of the following executions: static events, travelling roadshows, exhibitions, public displays, pop up stores, product demonstrations, in-store/dealer/reseller activities, shopping centre/mall activities, retail/cultural/religious activities or product sampling.

8. BEST BRAND LOYALTY CAMPAIGN.

Awarded to the campaign which most effectively generates consumer loyalty, or maximises customer relationships to market a product or service. If the Campaign is long term, results need to be included for the 2019/2021 years.

9. BEST MOBILE MARKETING CAMPAIGN.

Awarded to the campaign which best involves mobile phones, tablets and other mobile, web linked devices, as the delivery platform/s & app development in the marketing a product or service to target audiences in any industry sector.

10. BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN.

Awarded to the campaign which demonstrates the best use of any Social Media delivery platform, such as: Facebook, Twitter, Instagram, Tumblr, Weibo, WeChat, Shazam, Snapchat, WhatsApp & Viral Campaigns etc, as well as the Word of Mouth discipline, as the primary mechanic in the marketing of a product or service, to target audiences.

11. BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN.

Awarded to the best launch or re-launch of a product or service, to target audiences, in any industry sector.

12. BEST BRAND TRIAL OR SALES GENERATION CAMPAIGN.

Awarded to the campaign which effectively gains demonstrable brand trial, consumer acceptance, addressing in sales or other marketing objectives, for a product or service.

13. BEST USE OF PUBLIC RELATIONS.

Awarded to the campaign which utilises the Public Relations mechanic most effectively, in the marketing of a product or service. The Judges will look for the background for the Campaign, the reasoning behind strategies, executions, as well as results.

14. BEST CAUSE, CHARITY MARKETING OR PUBLIC SECTOR CAMPAIGN.

Awarded to the campaign which uses marketing communications disciplines to best leverages a cause or charity, an educational theme, a sudden emergency, green or environmental activities, corporate responsibility themes or crowdsourcing, to raise funds or address other clearly defined marketing objectives. Beneficiaries can include: Charities, Not for Profit Organisations, Governments, Emergency Services, Educational Institutions, Trusts, etc.

15. BEST SMALL BUDGET CAMPAIGN.

Awarded to the campaign which effectively executes a campaign with a budget US$50,000 or under, in any industry sector. Entrants will need to include the size of their Budget in their entry.

16. BEST USE OF MEDIA.

Awarded to the Campaign which best leverages media to address the marketing communications objectives of a brand or service, Media can include: TV (Free to Air & Cable), Press, Magazines, Online Portals, Outdoor, Radio, Gaming, Internet & Film. Apart from Agencies and Client Companies, this Category is also open to Media Owners, Film Producers & Music Producers.

17. BEST ENTERTAINMENT CAMPAIGN.

Awarded to the campaign which effectively addresses Marketing Objectives within the Entertainment Sector, covering the following Industry sectors: Free to Air & Cable Television, VOD & Streaming Groups, Production Companies, Radio, Film Production Studios, Film Distributors, Music, Product Placement & Leveraging, Licenced & Content Marketing, Computer & Mobile Games.

NEW CATEGORY

18. BEST CAMPAIGN, DEVELOPED & EXECUTED TO ADDRESS COVID-19.

Covid-19 continues to disrupt the life of every person on earth. The way we live, work and socialise has changed for ever. MAA Worldwide has created this category to recognise the outstanding work carried out by Agencies and Brand owners around the world in addressing the everchanging communication strategies and objectives needed to address the issues raised by Covid -19. Entries can cover any marketing technique and any medium.

The Marketing Agencies Association Worldwide, has represented the interests of Marketing Communications companies for 55 years. Our unique proposition offers networking, mentoring, collaborating and intelligence services to global members.
Since 1986, the MAA GLOBES has been and still remains, the elite results-driven global Award Programme which continues to recognise the very Best of the Best Marketing Communications campaigns, from all over the world.

Contacts

MAA Worldwide GLOBES Secretariat
Mike Da Silva
Director. MAA GLOBES
t: +61 2 9953 9633
e: mdasilva@mdsa.com.au