BEST INTEGRATED MARKETING CAMPAIGN.
Awarded to a campaign which integrates a minimum of at least three of
the following marketing disciplines such as: game of chance, game of
skill, loyalty, digital, internet, experiential, event, public relations, product
sampling, sponsorship, tie-ins, product licencing, mobile, social marketing,
word of mouth, etc to effectively market a product or service.
BEST MARKETING DISCIPLINE CAMPAIGN.
Awarded to the campaign which best utilises any of the following Marketing
Disciplines: Movies, Music, Sport, Kids, Seniors, Games, Lifestyle, Teens,
Licencing or Content Marketing (Branded Content/Product Placement),
Crowdsourcing & Block Chain, to market a product or service. Industry
Bodies & Associations are welcomed to enter.
BEST DIGITAL CAMPAIGN.
Awarded to the campaign which features any digital marketing technique
including: web centred activities, eMail marketing, app development &
marketing, geo-location activities QR Codes, AR, gaming, etc to market a
product or service via any device linked to the internet.
BEST INNOVATIVE IDEA OR CONCEPT.
Awarded to the campaign which features a unique marketing idea. An idea
which ‘challenged the norm’,’ took the risk’ or something just ‘out of the
box’. Executions can encompass the whole marketing sphere: advertising,
activation, social media, technology, digital, gaming, film production.
BEST BRAND BUILDING AND/OR AWARENESS CAMPAIGN.
Awarded to the campaign which best enhances a brand’s awareness, image
or equity, to its target customer base.
BEST BUSINESS TO BUSINESS OR TRADE MARKETING CAMPAIGN.
Awarded to the campaign which best ultilises Trade Marketing disciplines
to address any of the following Trade Marketing activities: sales force,
trade or employee incentive or recognition programmes; Business to
Business (B2B) campaigns (marketing a product or service to a brand’s
business customers); Shopper Marketing activities; Key Account activities;
Channel/Retailer-Specific activities, or any other sales generating or sales
performance executions, in any industry sector.
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN.
Awarded to the campaign which best delivers a brand experience to target
audiences, via the execution of any of the following executions: static events,
travelling roadshows, exhibitions, public displays, pop up stores, product
demonstrations, in-store/dealer/reseller activities, shopping centre/mall
activities, retail/cultural/religious activities or product sampling.
BEST BRAND LOYALTY CAMPAIGN.
Awarded to the campaign which most effectively generates consumer
loyalty, or maximises customer relationships to market a product or
service. If the Campaign is long term, results need to be included for the
BEST MOBILE MARKETING CAMPAIGN.
Awarded to the campaign which best involves mobile phones, tablets
and other mobile, web linked devices, as the delivery platform/s & app
development in the marketing a product or service to target audiences in
any industry sector.
BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN.
Awarded to the campaign which demonstrates the best use of any Social
Media delivery platform, such as: Facebook, Twitter, Instagram, Tumblr,
Weibo, WeChat, Shazam, Snapchat, WhatsApp & Viral Campaigns etc,
as well as the Word of Mouth discipline, as the primary mechanic in the
marketing of a product or service, to target audiences.
BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN.
Awarded to the best launch or re-launch of a product or service, to target
audiences, in any industry sector.
BEST BRAND TRIAL OR SALES GENERATION CAMPAIGN.
Awarded to the campaign which effectively gains demonstrable brand trial,
consumer acceptance, addressing in sales or other marketing objectives,
for a product or service.
BEST USE OF PUBLIC RELATIONS.
Awarded to the campaign which utilises the Public Relations mechanic
most effectively, in the marketing of a product or service. The Judges will
look for the background for the Campaign, the reasoning behind strategies,
executions, as well as results.
BEST CAUSE, CHARITY MARKETING OR PUBLIC SECTOR CAMPAIGN.
Awarded to the campaign which uses marketing communications disciplines
to best leverages a cause or charity, an educational theme, a sudden
emergency, green or environmental activities, corporate responsibility
themes or crowdsourcing, to raise funds or address other clearly defined
marketing objectives. Beneficiaries can include: Charities, Not for Profit
Organisations, Governments, Emergency Services, Educational Institutions,
BEST SMALL BUDGET CAMPAIGN.
Awarded to the campaign which effectively executes a campaign with a
budget US$50,000 or under, in any industry sector. Entrants will need to
include the size of their Budget in their entry.
BEST USE OF MEDIA.
Awarded to the Campaign which best leverages media to address the
marketing communications objectives of a brand or service, Media can
include: TV (Free to Air & Cable), Press, Magazines, Online Portals, Outdoor,
Radio, Gaming, Internet & Film. Apart from Agencies and Client Companies,
this Category is also open to Media Owners, Film Producers & Music
BEST ENTERTAINMENT CAMPAIGN.
Awarded to the campaign which effectively addresses Marketing Objectives
within the Entertainment Sector, covering the following Industry sectors: Free
to Air & Cable Television, VOD & Streaming Groups, Production Companies,
Radio, Film Production Studios, Film Distributors, Music, Product Placement
& Leveraging, Licenced & Content Marketing, Computer & Mobile Games.
BEST CAMPAIGN, DEVELOPED & EXECUTED TO ADDRESS COVID-19.
Covid-19 continues to disrupt the life of every person on earth. The way we
live, work and socialise has changed for ever.
MAA Worldwide has created this category to recognise the outstanding
work carried out by Agencies and Brand owners around the world in
addressing the everchanging communication strategies and objectives
needed to address the issues raised by Covid -19.
Entries can cover any marketing technique and any medium.