The Marketing Agencies Association Worldwide, has represented the interests of Marketing Communications companies for over 50 years. Our unique proposition offers networking, mentoring, collaborating and intelligence services to global members.

Since 1986, the MAA GLOBES, has been, and remains the elite results‑driven global Award Programme recognising the very Best of the Best Marketing Communications campaigns from all over the world.


A pinch of salt inspired the world's first medicated (and tasty) popsicle, addressed dehydration issues with pilgrims at one of India's largest religious festivals, and built massive acceptance together with a whopping 43% market share for Tata Salt, in rural India.

The Brand Brewery India's, Sehat Ki Chuksi "Energy Popsicles" Campaign, is this year's Winner of the Red GLOBE for the Best Campaign in the World and a Gold GLOBE for the Best Product Launch or Re-Launch Campaign.

The list of the Winner in the 31st MAA GLOBES can be downloaded here. Congratulations to all our Winners!!